What is Cornerstone Public Relations?

Cornerstone is an agile public relations consultancy based on the principle that credibility is the key to reputation management and a positive reputation is the most valuable asset an organisation can possess. We are not in the business of ‘spin’ as it is not good business.

There is no future in attempting to dupe key stakeholders with weasel words because today’s operating environment is more savvy than ever before. Key stakeholders are conversant with the language of business and politics – alert to spin and jaded by marketing babble.

Cornerstone Public Relations is highly skilled at engaging key stakeholders and nurturing relationships to create a positive and responsive operating environment. We are dedicated to guiding forward-thinking organisations through the complexities of modern communication.

The Cornerstone Public Relations logo

Cornerstone’s logo, a pyramid balancing a sphere, represents our approach to your business and the environment in which it operates.

The pyramid’s four sides represent the client and the client organisation’s triple obligations of financial, social and environmental responsibility.

The sphere atop the pyramid represents the operating environment, which is finely balanced on the point at which the organisation meets its obligations.

The pyramid’s square base is Cornerstone Public Relations, the solid foundation upon which the organisation can rely for balance and stability.

Why is Cornerstone Public Relations different to other consultancies?

Cornerstone is built on the expertise of national leaders in professional communications, those who have held senior positions at the forefront of corporate and government public affairs and public relations. This gives Cornerstone vast oversight of public and private sector communications and in-depth understanding of media and political process through hands-on experience.

Cornerstone maintains a culture of credibility by selecting only the brightest of future leaders in the field of professional communications and mentoring them intensively. This ensures Cornerstone has a rich pool of talent to draw on well into the future and makes a positive contribution to the profession of Public Relations.

What can Cornerstone Public Relations do for your organisation?

Cornerstone stays abreast of movements in public relations to ensure our clients have the most effective communications tools available to them through which to reach their key stakeholders. We have a keen interest in Corporate Social Responsibility (CSR) and are committed to meeting key performance indicators to enhance our clients’ triple bottom line.

From mid-2007 to December 2008, Cornerstone Public Relations was contracted by the Royal Australian Air Force to produce the communications strategy for the introduction of the F/A-18F Super Hornet and the withdrawal from service of the F-111. Cornerstone continues to provide daily strategic communications advice to the Royal Australian Air Force Air Combat Transition Office.

Crisis planning

The strongest organisation can be brought to its knees by crisis. The catalyst for crisis can be internal or external events and the only way to ensure survival and hasten recovery is to be ready. Cornerstone Public Relations can develop crisis plans, build crisis teams, produce information materials, organise infrastructure, deliver media training, provide media liaison and execute recovery strategy so that your organisation will not be felled by unforeseen events.

Strategic communications

Strategy is the pathway to effective communications. Cornerstone Public Relations can develop a strategic communications plan which enables your organisation to achieve its vision through methodical research, analysis and tracking of issues, careful planning of tactics and evaluation.

Media liaison

Cornerstone has many years of experience managing and engaging media at local, national and international level across mainstream and specialist print, broadcast and electronic formats.

Examples of Cornerstone’s media relations:

Four Corners - Flying Blind
www.abc.net.au

RAAF pilot on a high with his super new Hornet - The Australian
www.theaustralian.news.com.au | October 08, 2007

Issues management

The management and tracking of issues is central to effective on-going communications. Cornerstone Public Relations helps organisations understand what is important to their key stakeholders and keeps them in touch as issues arise, evolve and are resolved.

Stakeholder relations

A key strength of Cornerstone’s success in strategic communications is identifying key stakeholders, recognising their needs and building a positive relationship. This is the best possible platform from which to develop and execute a communications plan to achieve any organisation’s vision for a positive operating environment in which key stakeholders are receptive to new concepts and willing to embrace change.

Publications

Cornerstone Public Relations’ editorial and graphic design team can manage publications projects from marketing collateral to annual reports. Members of the editorial team have security clearance to Secret as recognised by the Commonwealth Attorney-General’s Department and Department of Defence.

Contact Cornerstone

BRISBANE

Charnie Braz
Principal Consultant
E: charnie@cornerstonepr.com.au
M: 0408 714404

Defence Recognised Supplier

Cornerstone Public Relations is accredited under the Defence Recognised Supplier Scheme. Cornerstone’s wealth of industry exposure, professional prowess and personal experience ensures it provides an unparalleled level of strategic communications advice and support to Defence and aerospace industries.

"I strongly endorse Cornerstone Public Relations based upon nearly 12 months work (to date) for AFHQ and specifically the Super Hornet Program. Cornerstone has been crucial in formulation and execution of very difficult PR strategies in a challenging environment. You will find absolute endorsement from not just the Air Combat Transition Office, but also the Chief, AIRMSHL Binskin, and Deputy Chief of Air Force, AVM Geoff Brown, who have dealt personally with Cornerstone PR."

- GPCAPT Steven Roberton, HACTO, recommending Cornerstone Public Relations for
Defence Recognised Supplier Scheme accreditation in May 2008

Ipswich City Council

- Councillor Paul Pisasale
Mayor of the City of Ipswich